Joe Antonelli

About Joe Antonelli

I found sales by accident. I sold my first piece of business on my very first day. I was hooked. My career has been anchored by two main goals: 1⃣ To make people feel unstoppable through intentional support, coaching, and development. 2⃣ To make people and brands more interesting, more profitable, and more engaging. My career has been fueled by two main hypotheses: 1⃣ Culture matters. I believe that small groups can create big change. I help teams scale their thinking and approach by aligning talent with purpose. 2⃣ Everything gets more exciting when you have a great story to tell. I help teams break through the noise to understand why they do what they do and how to do it with more impact. I’m mission-driven, visionary and pragmatic. I get out from behind the desk and roll up my sleeves. I’m adept at driving short term results with an eye for long-term strategy development and execution. I’m an innovative thinker and dynamic leader with a track record of igniting positive change, driving revenue growth, and creating a people-centric work culture. I’ve taken multiple teams from dead-last in key performance categories to best-in-company. With over 20 years in high-impact roles, including VP & GM and Sr. Director of Sales, I offer unique perspective and rich experience. — Digital and Linear Media — P&L Accountability and Oversight — High-Level Sales Leadership — GTM Strategy and Execution — B2B Consultative Selling — Advertising Strategy — Digital Marketing — Sports Rights Negotiation — Creative Development — Local Content I am skilled in building and implementing marketing strategies for a range of businesses. I\'ve led innovative, hyper-local, community-centric journalism initiatives that have transformed local media strategy. My broad experience has enabled me to drive growth and innovation within teams and across industries. I tackle big challenges head-on. Oh, and about that first piece of business from my first day… I didn’t sell it because I had a package in my hand. I sold it because I took the time to walk the store with the owner and understand a real pressing issue. I simply asked whether sharing her passion with the community could change anything. And then I shared an idea; a way to tell the story that would get people leaning in. I think we were both hooked because in that moment, we could see the future.

Experience

1. Director of Sales

   Kiro 7

   Jun 2024 — Present · Seattle, WA, US

Education

• Michigan State University

  Bachelor of Arts (B.A.)

  1997 — 2001

• Michigan State University

  Master of Arts (M.A.)

  2010 — 2012

Skills

• Radio
• Advertising
• Radio Advertising
• Mobile Marketing
• Media Planning
• Copywriting
• Facebook
• Digital Marketing
• Online Advertising
• Integrated Marketing
• Media Sales
• Sales Management
• Management
• Creative Strategy
• New Media
• Television
• Sales
• Advertising Sales
• Digital Media
• Brand Management
• Broadcast
• Social Media Marketing
• Email Marketing