Joe Zuccola

About Joe Zuccola

I’m a VP of Sales who builds national sales organizations, transforms go-to-market (GTM) strategies and delivers sustained revenue growth. I\'ve worked with some of the most recognized names in retail, CPG, and advisory such as Gillette, Procter & Gamble, Johnson & Johnson, Kantar Retail, and Nelsons, and led commercial teams across various channels, including drug, food/grocery, naturals, and specialty retail.I’ve built and led cross-functional teams spanning national accounts, retail field sales, brokers, customer success, and business development. I’ve negotiated and partnered with top retailers such as CVS, Ahold, Kroger, Whole Foods, Sprouts, and The Vitamin Shoppe, and implemented trade and pricing strategies that balance customer value with profitability.Key accomplishments include: • Increased B&M net sales by 15% by converting retail doors from distributor (e.g. UNFI, KeHe) to direct model - leading a full GTM transformation (Nelsons) • Managed $250M in CVS business and $25M in trade funding, delivering 5% shipment growth and 12 consecutive months of positive POS growth across core Consumer Health Care and OTC categories (J&J) • Drove $2M in new revenue by launching a business development function targeting new verticals (Kantar) • Captured $1M in new business volume through strategic assortment expansion and joint value creation (P&G) • Saved $5M+ by creating national SOPs and sales toolkits for emergency response logistics (Gillette)My specialties include go-to-market (GTM) strategy, national account management, account operating planning, trade promotion optimization, joint business planning, CRM and sales tech integration, retail execution, and cross-functional team leadership.I bring energy, strategic clarity, and a customer-first mindset to every opportunity, and I thrive in cultures that value growth, collaboration, and results.I am open to leadership roles where I can drive revenue, lead high-performing teams, and scale sales organizations. Let’s connect if you’re hiring or building something ambitious.

Experience

1. VP, Customer Development (Grocery East Bjs)

   CROSSMARK

   Oct 2025 — Present

   Owner of the customer relationship for all Grocery/Club East customers including Ahold, Publix, Meijer, Wakefern, BJs, others. Responsible for protecting existing revenue and profit, growing through innovation, broad and deep relationships, and customer satisfaction.• Develop and sustain deep relationships with all of our East Coast retail customers; acts as the single point of contact for the broader team.• Proactively advocate and influence operational excellence on behalf of our customers through ongoing engagement and collaboration.• Accountable for team revenue, profitability, and customer performance across every area of the business and services provided; provide recommendations on resources, efficiencies, and champions efforts to improve profitability.• Develop capability and expansion based on ongoing customer development; identifying potential areas of growth.• Leverage data and analytics across multiple sources - providing consumer, shopper, and business insights to uncover growth opportunities for our customers and solve for their challenges.• Protect all existing revenue while continuing to grow our customers’ business by maximizing opportunities.• Attract, motivate, engage and retain talented individuals. Develop internal talent, lead and champion efforts to stretch and grow our team members.

Education

• Boston College Carroll Graduate School of Management

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  1994 — 1997

• Boston College Carroll School of Management

  Bachelor of Science - BS, Marketing

  1987 — 1991