Joe Zabava
Helping Brands Eliminate Ad Fraud, Clean Attribution & Recover 20–30% of Wasted Media Spend | mFilterIt
- Role
- Gtm at mFilterIt
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About Joe Zabava
I help brands stop paying for bots and start paying for customers.In today’s market, most brands are losing 25-30% of their ad spend to invalid traffic, fake leads, and synthetic identities. This isn\'t just a tech issue; it\'s a financial crisis that distorts ROI and poisons data integrity.My role at mFilterIt is to bridge the gap between forward-thinking marketing leaders and our senior strategy team. I help identify where revenue leakage is happening—whether in Affiliate programs, App installs, or Web performance—and set up the framework for our experts to restore your \"Single Source of Truth.\"We’ve saved $500M+ for 250+ global clients (Unilever, Amazon, HDFC Bank).If you suspect your ROAS is being inflated by bots, let’s connect. I can arrange a quick, low-resource PoC to show you exactly how much you could be reclaiming.
Experience
Gtm
Nov 2025 — Present · San Francisco, CA, US
Identifying revenue leakage in digital ad spend for Fortune 500 and mid-market enterprises-Coordinating deep-dive audits with mFilterIt’s senior strategists to reduce invalid traffic-Translating fraud detection into business outcomes: cost savings, ROAS lift, cleaner data
Education
San Francisco State University
Bachelor of Business Administration - BBA, Marketing
2021 — 2025
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