Joe Sowter
Senior Data Analyst @BBC
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WORK HISTORY
Senior Data Analyst @BBC
Newcastle upon Tyne, GB
I provide critical analysis across the BBC\'s digital portfolio, delivering insights on key products such as iPlayer, Sounds, News, and Sport. Utilising tools such as SQL, Tableau, and Python, I lead on the development of data pipelines and dashboards, support experimentation, and mentor team members to optimise audience engagement and experience.I collaborate closely with product managers, engineers, and business analysts to guide product design and development, ensuring that data is at the heart of the decision making that shapes the future of the BBC’s digital products, enhancing personalised experiences for millions of users.
EDUCATION
The University of Manchester
Bachelor of Science (BSc), Physiology
Northumbria University
Master's degree, MSc Information Science (Data Analytics)
SKILLS
ABOUT JOE SOWTER
Analytics specialist with a decade of experience across multiple sectors. Skilled in data manipulation, modelling and visualisation using tools such as SQL, Python, Power BI and Tableau.I believe effective storytelling and communication are as important as technical skill when it comes to delivering meaningful analysis. My goal is to develop products that are robust, visually engaging and informative.Passionate about analytics, I continually seek to expand my knowledge and skills to stay at the forefront of the industry.
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