Joe Smith
Marketing Executive @ Truist | Brand Experiences, Local Marketing, Sponsorships, Events
- Role
- SVP, Head of Brand Experiences at Truist
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
SVP, Head of Brand Experiences
Oct 2024 — Present · Charlotte, NC, US
Lead integrated marketing efforts that connect enterprise priorities with local market opportunities, driving relevance, engagement, and growth. Deliver distinctive, purpose-driven experiences through enterprise events, strategic sponsorships, and flagship initiatives like the Truist Championship.
Education
University of Massachusetts Amherst
Master of Science, Sport Management
2003 — 2005
Gonzaga University - School of Business Administration
Bachelor of Business Administration, Marketing
1998 — 2002
Gonzaga University
Bachelor of Arts, Public Relations
1998 — 2002
Isenberg School of Management, UMass Amherst
Master of Business Administration
2003 — 2005
Skills
- Event Planning
- Marketing Communications
- Relationship Marketing
- Marketing
- Sports Marketing
- Sponsorship
- Account Management
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Event Management
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