Joseph Self
Principal Software Engineer @Scoreline
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WORK HISTORY
Principal Software Engineer @Scoreline
London, GB
TypeScript · JavaScript · React · React Native · Next.js · Node · Redux · Auth0 · Python · Storybook · Vercel · Serverless · Tailwind · Google Cloud Platform (GCP) · Datadog · Vitest · Radix UI · Figma
EDUCATION
University of London
Computing and Information Systems
SKILLS
ABOUT JOSEPH SELF
I’m a Principal Software Engineer focused on building fast, accessible, user-first web and mobile applications. I work with mission-driven teams in AI, e-commerce, education, health, and tech-for-good spaces; turning complex ideas into clean, scalable interfaces.I actively integrate AI into my workflow to improve speed, consistency, and creativity. I value clear communication and a product-led approach, and enjoy working in teams where engineering serves user experience and business goals.Core Technologies• Frameworks: React, Next.js, Gatsby, React Native, Shopify App / Theme Extensions, Remix, React Router• UI: Tailwind CSS, Styled Components, Chakra UI, Storybook, Material UI, Polaris (Shopify)• Shopify Ecosystem: Shopify App Bridge, Shopify CLI, Liquid, Online Store 2.0, Shopify Functions, Branding API• Data / APIs: GraphQL, Redux, React Query, Firebase, Shopify Admin & Storefront API, REST / Webhooks• Languages: TypeScript, Node, JavaScript, PHP• Tooling & DevOps: Docker, GitHub Actions, Auth0• Cloud: AWS (Lambda, S3, CloudFront, etc.), Google Cloud Platform (GCP), Vercel, Netlify, Cloudflare• CMS / Headless Commerce: Sanity, Strapi, Prismic, WordPress Reach out at j••••••••@gmail.com or visit indigo42.co
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