Joe Saplis
Account Director @MERGE
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WORK HISTORY
Account Director @MERGE
Account lead for the Astellas pharmaceutical business, responsible for Xospata and Vyloy brand performance and revenue growth for the agency. Partner with cross-functional teams across brand marketing, data and analytics, and agency partners to collaborate on campaign activation, optimization, audience targeting and measurement to achieve brand goals. Launched new customer data driven campaigns for Xospata and Vyloy brands, which included sophisticated consumer journeys activated by real-world-data, across multiple digital channels. Consult and advise clients and agency partners on digital strategies, best practices and performance.Manage annual scope of work, budget, fiscal year planning, as well as monthly revenue sharing and reporting.
EDUCATION
University of Illinois Urbana-Champaign
Bachelors of Science, Advertising, Business, Communication
SKILLS
ABOUT JOE SAPLIS
A highly passionate marketing professional with 7 years of agency experience. Most recently, spending the last 5 years working for a world renowned global agency for a Fortune 500 company, managing global household brand names with a focus on the customers’ experience in the digital space.
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