Joe Sandbrook

About Joe Sandbrook

Vice President, Global Creative Executive Visionary design manager dedicated to spearheading global design, brand development and brand management for licensed franchise consumer products. Multi-disciplinary background across print, digital, and broadcast, building strong creative teams and culture, work cross-functionally with global marketing, and supporting multiple lines of business. Strategic and organized thinker, proficient in leading high-performing teams through teamwork and managing wide range of projects simultaneously, interfacing with hundreds of licensees and licensors as an efficient guide through the design and creative process. Engaging speaker to inspire brand vision, communicate ideation of new directions and a new creative philosophy. Style Guides | Packaging | Product Development | Logo design | Team Building, Coaching & Leadership Strategic Direction & Problem-Solving | Budget Management | Trade Show and Events | Brand Design

Experience

1. Global Creative Director

   Boat Rocker Studios

   Jul 2019 — Present · New York, NY, US

   Global creative director and team leader for multiple television series ranging from Orphan Black Echoes to Dino Ranch. Managed and mentored internal design team by coaching through challenges, budget of $400K, and external domestic and international agencies. Set up a brand creative team from scratch with a hands-on attitude and giving and receiving feedback. Advised senior management and licensees on brand vision and how to set up best practices. Partnered with multiple production teams to improve branding in shows to monetize off air opportunities. Collaborated with toy, games, digital, packaging, marketing managers, publishing, and animation studio on development of 100K creative assets annually for multiple lines of business. • Coordinated planning for full range of global creative assets, executing on time and on budget and getting to market quickly, enabling consumers to see newest brand positions and make additional purchases.• Managed design budget, enabling control of assets per dollar, ensuring guides would generate 10 x cost. Contacted global partners to obtain accurate earnings to better right-size style guides, ensuring proportional, mindful, and rationalized budgets. These guides helped keep a consistent look globally.• Developed and designed multiple trade show booths and displays for PR events like the International Licensing show, Brand Licensing Europe, Mipcom, and the Cannes film festival.• Worked with Social Media team to improve multiple brands presence on Instagram, Facebook, Twitter, and Tik Tok.• Created key art and Logo development in advance of trade shows, better representing future brand positioning. Worked with production on look of new characters, ensuring effectiveness for toys and other consumer products. • Art directed photoshoots, commercials, and developed sizzle reels for brand shown at trade events and meetings, creating excitement among potential partners for licensing, retailers, and sales.

Education

• Pratt Institute

  Bachelor Of Fine Art, Graphic Design

  1988 — 1992