Joe Sanchez

About Joe Sanchez

Originally from Teddington, England, I’m the CEO and Founder of the 1826 Group — a unique, multi-disciplinary production company with offices in Los Angeles and London. What started as a concert touring business has evolved into a global operation spanning 4 locations, 55 full time team members, and four specialized divisions. Today, we deliver high-end experiential events and productions for some of the world’s biggest brands, including Formula 1, Airbnb, Jordan, and more. We design and produce some of the biggest tours in the world. Before founding 1826 Group, I spent years on the road as Tour Manager and Production Manager for artists such as Rihanna and Queen. I still remain deeply involved in live music — currently serving as Tour Director and Creative Producer for Tyler, The Creator since 2018. I’m also fortunate to work on other major tours including Ariana Grande and Calvin Harris. One of the moments I’ll never forget: For Tyler’s 2024 Coachella headline set, he wanted a real goat on stage. When Coachella politely declined, my then 9-year-old daughter Hazel stepped in — custom goat costume and all — performing as “Little Felicia, the Goat” across both weekends. Quite possibly the youngest performer in Coachella history.I gotta check with the Guiness book of records on that one there. I’m still passionate about creating unforgettable live experiences, whether it’s a stadium tour or large-scale brand activations like the Las Vegas Grand Prix and F1 75 Live at The O2. Currently based in Los Angeles with my family.

Experience

1. Chief Executive Officer

   1826 Group

   Jan 2014 — Present · Los Angeles, CA, US

Education

• The Cult Sonic Temple Tour 1989-1990

  Dogsbody, Touring

Skills

• Social Media Marketing
• Microsoft Excel
• Microsoft Office
• Public Relations
• Entertainment
• Film Production
• Social Media
• Customer Service
• Public Speaking
• Film
• Video Production
• Event Planning
• Event Management
• Television
• Photoshop