Joe S.

About Joe S.

At the forefront of Travelers’ digital marketing transformation, my role as Senior Managing Director and Head of Agent & Field Marketing is to ignite agent engagement and customer loyalty through innovative go-to-market strategies. With a focus on the ToolkitPlus SaaS platform, my leadership encompasses optimizing user experiences and spearheading product launches, contributing to our positive revenue trajectory.My proficiency in digital marketing, social media, and marketing communications is demonstrated through the execution of multi-carrier quoting and integrated CRM campaigns. By fostering collaboration across developers, Salesforce experts, and analytics professionals, we\'ve enhanced our marketing capabilities, solidifying Travelers’ position as a leader in the insurance industry.

Experience

1. Senior Managing Director, Head of Agent & Field Marketing

   Travelers

   Apr 2019 — Present

   As the Head of Agent and Field Sales Marketing and Senior Director of Marketing, I lead the development and execution of go-to-market strategies, equipping field teams with the tools, resources, and campaigns needed to drive agent engagement, profitability, and customer relationships. I oversee the ToolkitPlus SaaS platform, leading UX/CX improvements, content strategies, platform enhancements, and product launches while managing a cross-functional team of developers, Salesforce experts, and analytics professionals. I drive innovative marketing initiatives, including multi-carrier quoting, integrated marketing, and CRM capabilities, contributing to positive revenue growth during the pilot phase. Additionally, I manage CMS, optimize digital marketing campaigns, and collaborate across departments to ensure seamless execution of regional and nationwide strategies. With expertise in leveraging tools like Google Analytics, Data Studio, and Datorama, I continuously monitor and improve campaign performance, enhancing customer journeys and increasing conversions. Through over 700 sales consultations, I provide strategic insights to senior leadership, enabling business growth and stronger relationships with agents and customers.

Education

• Western New England University

  Bachelor of Business Administration - BBA, Marketing Communications and Advertising

• Western New England University

  BSBA, Marketing Communications Advertising

  2002 — 2006