Joe Robson

Ppc Manager @IVC Evidensia

Bristol, GB

Spearheaded and executed end-to-end paid media strategies (Google & Microsoft Ads) to drive significant revenue and efficiency gains in the D2C pet retail sector (food, presciptions & other). Developed and implemented a successful paid media strategy focused on new customer acquisition, optimising budget allocation to drive sustainable growth for a leading online retailer.Led the development and implementation of a paid advertising lead generation strategy for a emergency veterinary group, resulting in improved account efficiency and a significantly reduced cost per acquisition (CPA).Managed and optimised national Meta campaigns (including Meta Ads) for veterinary clinics, focusing on maximising new customer acquisition. Contributed significantly to the development of a data integration strategy, enabling the unlocking of key customer insights that supported improved customer acquisition and retention efforts across various marketing channels. Enhanced paid media reporting processes for cross-functional teams (including Buying, Merchandising, and Finance), improving stakeholder visibility into performance and fostering greater collaboration on strategic initiatives.

Trailhead by Salesforce

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Trailhead by Salesforce

Business Administration Specialist Superbadge