Joe Reed

Experience

1. Lead Analyst, Research

   AKA US

   Oct 2022 — Present · New York, NY, US

   Led quantitative and qualitative market research studies by devising, writing, programming and distributing surveys using Alchemer to an internal arts and culture panel of over and to national and international third-party panels.• Transformed survey research into actionable insights for theatrical, museum, attraction and garden clients and for internal new business ventures.• Delivered regularly scheduled in-depth, custom reporting decks to clients, highlighting current campaign performance, platform and campaign KPIs and potential data-driven optimizations.• Built out data and reporting infrastructure using Looker Studio and Supermetrics to provide clear, real-time insights.• Provided recommendations for optimizing campaigns using data from paid search, paid social and paid programmatic platforms, as well as audience insights from Resonate and from custom survey results.• Managed the implementation of Insights’ team’s transition to Asana.• Conducted ad hoc deep-dive analyses across media channels, layering on website traffic, sales data and market research to fully understand clients’ businesses.

Education

• Boston University

  Bachelor's Degree, Political Science; Minor, Communication Studies - Mass Communication

  2010 — 2014

Skills

• Facebook
• Public Speaking
• Microsoft Office
• Editing
• Written Communication
• Blogging
• Research
• Problem Solving
• Program Development
• Political Campaigns
• Microsoft Excel
• Powerpoint
• Student Affairs
• Written & Verbal Communication Abilities
• Program Evaluation
• Political Communication
• Social Media
• Event Planning
• Community Outreach
• Microsoft Powerpoint
• Teaching
• Fundraising
• Volunteer Management
• Wordpress