Joe Pusateri

About Joe Pusateri

I thrive in the ever-changing Marketing landscape, equally excited about Performance Marketing and analytics as I am about creative and branding. As an ROI-minded leader, I bring 19 years of extensive experience in a Fortune 100 brand, with direct accountability of a $2B advertising budget with P&L and growth target responsibility. I have a passion for motivating teams with a focus on ensuring diversity in thought and talent to achieve a sum greater than its parts. I love meeting and exceeding the needs of consumers with entertaining, relevant, and personalized messaging.Throughout my career, I’ve honed the ability to leverage broad marketing expertise, financial metrics, and data to maintain a leading edge in a fiercely competitive market. I view disruption as an opportunity for innovation and transformation. During Covid, I led a digital transformation at GEICO shifting programs and budgets from largely traditional advertising to majority digital keeping ahead of consumer trends. As part of the transformation, and with a focus on first party data, I shifted our North Star to deploy advertising spend to drive the highest value business at the best price by implementing a first ever 5 Year Measurement Roadmap.While I am a Marketer at heart, one of my key strengths is my in-depth business acumen and ability to understand challenges across all business units and work with various stakeholders to ensure Marketing is in lock step with the organization’s needs. Navigating both sides of the brain comes naturally to me, and I am equally effective presenting to Warren Buffett, the Berkshire Board and the C-Suite as I am meeting with entry level associates and interns starting their careers. I am the proud son of hard working Sicilian immigrants who instilled in me my work ethic and integrity and my guiding principle to be authentic, genuine, and always lead with kindness. They also instilled in me my love of family, food, and travel!

Experience

1. Vice President, Performance Marketing

   Total Wine & More

   Feb 2024 — Present · Bethesda, MD, US

   Own enterprise performance marketing strategy across Paid Search, Paid Social, Display, CTV/OLV, Email, Organic Social, and Affilate Marketing. Report directly to the CMO and lead a high-performing, cross-channel team focused on driving profitable, scalable growth. Champion a culture of rigorous creative testing, advanced measurement, and first-party data activation to maximize ROAS and incremental revenue.

Education

• Penn State University

  Bachelor of Science - BS, Finance