Joe Parent
Vice President Product and Marketing @Acronym Solutions Inc.
Signup · Get unlimited contacts
WORK HISTORY
Vice President Product and Marketing @Acronym Solutions Inc.
Toronto, ON, CA
Drive the timing and rollout of products and services and work with the HOTI Lines of Business (LOB) to achieve market success.• Create and own the Marketing Strategy for Hydro One Telecom. As “CMO” drive the strategy and initiatives to support the long-term business plan and aggressive growth of HOTI.• Define and manage the execution of Marketing plans to support the Products and Sales strategy, including Sales enablement tools, Press Releases, White papers, Product Collateral, Testimonials, Customer Experience Journey maps, SEO/SEM/Social Media and on-line presence.• Create and launch HOTI’s brand identity and commercial presence. Drive market awareness and elevate the HOTI brand within a highly competitive landscape. Work closely with and spearhead external Marketing and PR firms to establish the brand in the marketplace.
EDUCATION
University of Windsor
Bachelor of Arts (Hons)
McMaster University
MBA
SKILLS
ABOUT JOE PARENT
A Mission oriented marketing executive and change agent with proven success in B2B and B2C environments in multiple industries. Poised, passionate and reliable leader who remains “calm in the chaos”. A catalyst who launches game changing products & services. An effective leader of organizational change driven by deregulation, industry consolidation, acquisitions, business start-up/IPO, competitive challenges, and technological disruption
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.