Joe Franklin
Experience Design Executive | Event ROI Maximizer
- Role
- Sr Director Experiential Marketing and Industry Engagement at Origence
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Joe Franklin
As a leading Experience Design Executive and Event ROI Maximizer, I lead the strategy, creation, development, and implementation of experiential marketing campaigns to engage target audience, demonstrate product and service capabilities, and illustrate the brand. I have over 20 years of experience in this field, working with major media outlets, technology companies, and educational institutions. I hold an Annual Giving Certificate from the University of Wisconsin-Madison and a Bachelor of Science in Psychology from Corban University.I excel at building and enhancing brand visibility through multiple experiential marketing channels, such as live events, trade shows, corporate events, and press events. I am a creative thinker who drives strategic marketing campaigns that deliver results in increased sales and customer loyalty. I am also a collaborative leader who mentors, motivates, and trains cross-functional teams to create a customer-centered experience. I manage multi-million-dollar budgets with an eye towards balancing experience with cost efficiency, exceeding ROI targets. I use data and trend analysis to refine and improve marketing strategy and execution. My mission is to create experiences that inspire people to pursue excellence.
Experience
Sr Director Experiential Marketing and Industry Engagement
Aug 2024 — Present · US
Developed and executed Experiential Marketing strategies to enhance brand loyalty and drive revenue growth.• Collaborated with cross-functional teams to engage the right audience and close deals effectively.• Implemented innovative initiatives to strengthen brand awareness and drive business objectives.
Education
California State University, Fullerton
Coursework: Psychology (20 Units)
Corban University
Bachelor of Science - BS, Psychology
Skills
- Trade Shows
- Social Networking
- Social Media Marketing
- Budgets
- Strategic Communications
- Marketing Strategy
- Public Speaking
- Customer Service
- Marketing Communications
- Management
- Event Management
- Meeting Planning
- Public Relations
- Marketing
- Program Management
- Hospitality
- Event Planning
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.