Joe Obergfell
Director of Team Sales, West Region & Natural Channel
- Role
- Director of Team Sales, West Region & Total Us Natural Channel at Kellanova
- Location
- Trabuco Canyon, CA, US
- LinkedIn followers
- 500 followers
About Joe Obergfell
CPG Leader with a combination of skills that cover Sales Team Leadership, Strategic Planning, Customer Relationship Management, Broker Management, Distributor Management, Trade Management, Shopper Marketing, Account Management, and Field Sales Execution. Strong leadership in execution of merchandising, assortment, pricing and shelving across Dry Grocery, Refrigerated, and Frozen. Expertise in both Mainstream (Walmart, Target, Kroger, etc) and Natural Channel (Whole Foods, Sprouts, Trader Joe\'s).Specialties: Sales Team Leader, Customer Engagement & Execution, Team First Mentality, Natural/Organic Passion, Strategic Planning, and Financial Acumen.
Experience
Director of Team Sales, West Region & Total Us Natural Channel
Jul 2023 — Present · Orange County, CA, US
Director of Team Sales, West Region Mainstream Accounts & our Total US Natural Channel for Kellanova. Accounts include Stater Brothers, Raley\'s, Smart & Final and The Save Mart Companies. Lead our Natural team with National responsibility across Whole Foods, Sprouts, Trader Joe\'s, in Indy\'s along with Distributor leader with UNFI & KeHE. Brands include Cheez-It, Pringles, RXBAR, Eggo, PopTarts, Rice Krispy Treats, Morningstar Farms, etc. Sales volume ~$130MM annually and manage a team of 6 Reports.
Education
California Polytechnic State University-San Luis Obispo
BA, Business
Chapman University
MBA, Business
Skills
- Sales
- Pricing Strategy
- Merchandising
- Management
- Sales Management
- Retail
- Brokers
- Marketing Strategy
- Pricing
- P&L Management
- Broker Management
- Account Management
- Grocery
- Strategy
- Direct Sales
- People Management
- Shopper Marketing
- Trade Marketing
- Consumer Products
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