Joe Lyons
Creative Director @PepsiCo
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WORK HISTORY
Creative Director @PepsiCo
London, GB
Led the establishment and development of international creative teams, fostering a collaborative and high-performing work environment across a global brand portfolio for PepsiCo, a Fortune 50 company.• Spearheaded several internal branding and cultural development initiatives, championing creativity and innovation across content development teams.• Successfully managed and mentored international teams of designers, providing guidance, support, and professional development opportunities.• Streamlined creative workflows and improved project delivery efficiency by 300% by introducing new design processes.• Played a key role in successfully delivering major global campaigns and internal initiatives, exceeding stakeholder expectations and driving significant efficiencies, including a 50%(£1.2 million) saving.
EDUCATION
Sprunt Media
Autodesk Certification, Revit Training and Design
Southampton Solent University
BA (Hons) degree course, Film and Television Studies
Chesham Grammar School
English Language, Mathematics, Graphics, Science Double, Geography, Religious
Amersham and Wycombe College
BTEC National Diploma, E-media
ABOUT JOE LYONS
A highly creative and results-driven design professional with 15+ years of experience leading and developing high-performing teams to deliver innovative design solutions across diverse industries. Proven track record of exceeding stakeholder expectations, streamlining workflows, and managing multidisciplinary teams, both in-house and remotely.Award-winning design professional with over 80 leading UK and international clients and brands in the portfolio. Expertise in a wide range of design disciplines, including digital, visual, motion, print, advertising, and brand communications. Exceptionally skilled in utilising technology to its fullest potential, including the Adobe suite, Autodesk media and architecture software, game engines, and real-time 3D creation tools. Possesses a proven ability to lead and mobilise design teams, manage the balance between time and budget constraints, and exceed client expectations. Established long-term, collaborative relationships with clients, including board-level directors at companies such as ArcelorMittal, Newmont Mining, Siemens, ConocoPhillips, Tata Steel, Joint Inspection Group, and St. James\' Place. A history of successful new business wins and retained key accounts with clients such as Honda, Honda F1, 3M, ADP, Pearson, Unilever, Velux, Danone, Adidas, Burberry, Bayer, Diageo, Mortlach, Baxter and Novartis. Currently Creative Lead at Locaria, leading the establishment and development of international creative teams for a Fortune 50 company. Successfully spearheaded several internal branding initiatives and championed a culture of creativity and innovation across content development teams.At LYMA, led the design and creative execution for the successful launch of LYMA Skincare, managing a multidisciplinary team and achieving widespread PR coverage and a waitlist.As Design Lead at OLIVER, played a key role in designing, building, and running bespoke in-house agencies and marketing ecosystems for global brands. Led creative execution of successful, award-winning digital, print, social media, and film campaigns.Consistently delivers impactful creative solutions, cultivates strong client relationships, and utilises cutting-edge technology to achieve innovative and impactful results.
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