Joe Lazaro

About Joe Lazaro

Creative Director / Art Director / Designer with 20+ years of experience shaping brand systems, campaigns, and digital experiences. I blend strong visual craft with strategic thinking to create work that is both elevated and effective. I’ve led and collaborated across multidisciplinary teams to develop cohesive, concept-driven work that translates seamlessly across platforms. Grounded in design, I stay close to the craft while guiding ideas from concept through execution. I’m driven by thoughtful, well-executed work that connects with audiences and moves brands forward. Outside of work, I’m usually learning new creative tools or experimenting with emerging AI tech—often alongside the equally complex challenge of raising kids, where iteration and problem-solving come in handy daily.

Experience

1. Sr Art Director Brand Systems

   Collier.Simon

   Mar 2010 — Present

   Joined as an early employee and partnered with the co-founders to help scale the agency from a boutique studio into a fast-paced, performance-driven creative partner serving major national and global brands. Played a key role in shaping the agency’s creative foundation, brand standards, and design systems across all client touchpoints.Helped lead the development of integrated brand systems, visual guidelines, and multi-channel campaign assets spanning digital, social, print, video, and experiential. Drove creative across new business efforts, producing pitch decks, brand experiences, and marketing initiatives that supported sustained client growth and acquisition.Collaborated across strategy, creative, and production teams to deliver high-performing, insight-driven work aligned with modern performance marketing—balancing brand storytelling with measurable engagement and ROI.Recognized for bringing forward-thinking, disruptive creative that elevated brand narratives and contributed to the agency’s evolution into a results-driven, full-service partner.

Education

• San Diego State University

  na, Journalism / Advertising

  2001 — 2002

• The Art Institute of California-Los Angeles

  Bachelors of Science, Advertising

  2001 — 2004

Skills

• Mobile
• Digital Marketing
• Experience Design
• Email Marketing
• Packaging
• User Experience
• Flash Animation
• Mobile Marketing
• Art Direction
• User Interface Design
• Interaction Design
• Creative Development
• Photography
• Brand Development
• Multimedia
• Web Project Management
• Motion Graphics
• Indesign
• Photoshop
• Adobe Creative Suite
• Web Design
• Digital Media
• Illustrator
• Digital Strategy
• Image Manipulation
• Posters
• Logo Design
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Brochures
• Banners
• Interactive Advertising
• Social Media
• Online Marketing
• Outdoor Advertising
• Flash
• Social Media Marketing
• Information Architecture
• Rich Media