Joe Latino
Market Development Analyst & Norco Sales Agency Principal @Hlc
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WORK HISTORY
Market Development Analyst & Norco Sales Agency Principal @Hlc
ABOUT JOE LATINO
Strategic sales leader and data visualization expert with 25+ years of success driving revenue, building sales teams, and empowering decision-making through data across the bicycle and outdoor industries. I bring a unique blend of frontline sales experience and advanced technical skills in Power BI, Excel, Power Query, and CRM systems to deliver scalable sales solutions and lasting impact.I’ve led national sales programs, developed high-performing teams, and built custom data tools that have increased efficiency and revenue, improved forecasting, and enabled stronger cross-functional alignment. My leadership style is data-driven, mentorship-focused, and designed to elevate both team performance and organizational outcomes.I’m now looking to bring my experience and proven track record to a forward-thinking organization that values strategic thinking, data fluency, and results.
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