Joe Frazier
Revenue Marketing Manager @Integrated Power Services
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WORK HISTORY
Revenue Marketing Manager @Integrated Power Services
Develop and execute data-driven go-to-marketing (GTM) and Account Based Marketing (ABM) strategies to drive revenue growth and enhance brand awareness. Supporting Power Management, Electromechanical, Mining, Hydro, and Nuclear categories for US and Canada.• Strong cross-functional collaboration with sales teams to align marketing campaigns with sales processes, optimizing lead flow and conversion rates. • Manage Account Based Marketing (ABM) campaigns targeting key customer segments across multiple channels.• Manage content for multiple company websites to keep content fresh and capabilities up to date.• Co-Manage Google Analytics, Google Ads, LinkedIn Ads, and collaborate with outside agency partners.• SEO: Google Ads - keyword planner, SEM Rush, and MOZ.• Create content and manage several social media pages.• Proven results budgeting, forecasting and aligning marketing spend with financial objectives.• Data-Driven Decision Making: Leverage analytics tools to track and report on key performance metrics (KPIs) like lead generation, conversion, pipeline contribution, and ROI.• Support of IPS Headquarters Marketing initiatives as necessary with Corporate Communications and M&A.
SKILLS
ABOUT JOE FRAZIER
Digital Marketing Leader with 10+ years of agency and management experience, now specializing in the 2026 frontier of AI-driven brand strategy. I combine a decade of full-stack expertise—spanning SEO, SEM, and B2B/B2C growth—with a sophisticated mastery of Generative AI to scale high-impact marketing operations.2026 AI & Technical Focus:For the past year, I have focused on the applied use of AI to transform content lifecycles and campaign efficiency. My expertise is backed by certifications in Prompt Engineering, Gen AI for Digital Marketers, and Writing Great Content with Gen AI, alongside HubSpot certifications in Digital and Email Marketing.Core Competencies:Strategy: Agency Leadership, Brand Development, and E-commerce Growth.AI Implementation: Advanced Prompt Engineering, AI Content Architecture, and Workflow Automation.Ecosystems: Sanity.io, WordPress, Oracle NetSuite (SuiteCommerce), and Wix.Performance: Salesforce/HubSpot CRM, Google Analytics, and Data-Driven Campaign Management.I bridge the gap between traditional marketing excellence and the future of AI-augmented production. Let\'s connect to discuss how I can leverage these tools to drive your 2026 marketing goals.
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