Joe Francis
Retail Marketing Lead at Captain Fresh | Driving ATL/BTL Campaigns | Vendor & Agency Management | Budget & Expense Oversight | Retail Growth | Store Launches | Brand Activations |Cross-functional Collaboration
- Role
- Marketing Manager - Retail at Captain Fresh
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Joe Francis
Leading Offline Marketing & Tech Adoption at Captain Fresh. Specializing in orchestrating…
Experience
Marketing Manager - Retail
Oct 2023 — Present · Bengaluru, IN
Leading Captain Fresh\'s retail vertical, Chopserve, overseeing BTL activities, promotions & in-store management for 80+ retail outlets across India and Dubai. In addition to managing the retail network, I support the development of global brands acquired by Captain Fresh, driving brand-building initiatives in the US and EU markets. My work includes executing B2B marketing strategies, product marketing, and Account-Based Marketing (ABM) campaigns to strengthen brand presence and drive growth in international markets.
Education
Manipal Academy of Higher Education
Master of Business Administration (MBA), Marketing and Operations
2014 — 2016
Dr.G.R.Damodaran College of Arts & Science
Bachelor of Commerce (BCom), Computer Application
2011 — 2014
Manipal Institute of Management, MAHE, Manipal
Master of Business Administration - MBA, Marketing
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