Joe Dejene
Paid Traffic & Creative Strategy for fast growth brands
- Role
- CEO CMO at Duckweed Media
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Joe Dejene
Experienced Head Of Marketing with a demonstrated history of working in the marketing and…
Experience
CEO CMO
Jan 2019 — Present · WY, US
Grew Mossy Oak to from $4m in 2022 to $7.1m in DTC Sales in 2023 at $14.6x Blended ROAS. Several record DTC months along the wayGrew Breathe Sans I revenue in 2021 to revenue in 2022 at 3.8x ROASGrew Private Wealth Academy from zero to $1.7m revenue from June 2022 to Feb 2024 profitablyAdvised Breeze Balm to a 4.5 blended return on ad spend within 3 monthsManaged paid ads campaigns for several more eCommerce & Coaching/info brandsMarketing Strategies Five years of profit-maximizing Strategic process mapping and love it more than ever. Student of Automated Marketing & Sales Systems. I like to think of Marketing in 80/20 in all instances, Putting all attention into what works and ignoring the rest. I put the right offer in front of the right people at the right time.Customer SuccessI take personal responsibility for the long-term success of all customers. high-quality client relationships are the key to unlocking business opportunities for all parties.CopywritingCopy that converts. Providing clarity to what you offer and who you offer it to. These simple elements are often ignored even by successful entrepreneurs. Long form copy delivered via video or text is what gets you more customers. I have spent the last seven years honing my copywriting skills
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