Joseph Crum

About Joseph Crum

I\'m Joseph M. Crum, not just a seasoned marketing and technology executive, but also an avid adventurer, devoted family man, and enthusiastic foodie. With a rich history of driving strategic growth and digital transformation in the industrial wholesale and healthcare sectors, I bring a blend of professional expertise and personal passion to my endeavors.Beyond the confines of the corporate world, you\'ll often find me exploring the great outdoors, fueling my sense of adventure through hiking escapades. Much like in business, hiking requires strategic planning, adaptability, and a drive to overcome challenges. Whether I\'m scaling rugged peaks or meandering along scenic trails, I find solace and inspiration in the beauty of nature, just as I do in finding innovative solutions to complex business problems.Travel is another passion of mine, as I seek out new destinations to immerse myself in diverse cultures and landscapes. Exploring the world broadens my perspective and enriches my life with unforgettable experiences, much like how exposure to diverse markets and industries fuels my creativity and strategic thinking in business.As a voracious reader and cinephile, I make it a point to dive into literature and watch all the Oscar-nominated movies each year. The power of storytelling, whether through the pages of a gripping novel or the silver screen magic of a thought-provoking film, captivates and inspires me. This passion for narrative translates into my approach to branding and communication strategies, where I strive to craft compelling narratives that resonate with audiences on an emotional level.At the core of my world are my two sons, my beloved wife, and the rest of my family. Their unwavering support and love provide me with the strength and motivation to excel in all aspects of my life. Together, we cherish moments, create lasting memories, and embrace life\'s adventures with open arms, instilling in me the values of teamwork, collaboration, and resilience that are essential in both personal and professional spheres.In my professional journey, I\'ve held notable positions at Marmon Retail Solutions, IEWC, and Direct Supply, where I\'ve demonstrated exceptional leadership, strategic vision, and a commitment to driving results. My passion for innovation, coupled with my personal interests and values, shapes my approach to leadership and life, making me a dynamic and inspiring individual both in and out of the workplace.

Experience

1. President, Retail Solutions

   Big Red Rooster Flow

   Feb 2026 — Present

Education

• Texas A&M University

  Executive Education, Pricing Optimization

• Stanford University Graduate School of Business

  Executive Education, Innovative CIO

• University of Wisconsin-Madison

  Executive Education, Product Manager Imperatives

• Cornell University

  Financial Management Certificate

• University of Iowa

  Bachelor of Arts (B.A.), Marketing

• Harvard Business School

  Executive Education, Building New Businesses in Established Organizations