Joe Crosby

About Joe Crosby

I’m a digital marketing leader who thrives at the intersection of performance, people, and process. Over the last 15+ years, I’ve led teams, rebuilt marketing infrastructure, and driven growth for healthcare and service-oriented businesses.Currently, I lead a digital marketing team for a national behavioral health company, overseeing SEO, paid media, content, and web strategy. I’ve built the team from the ground up and introduced PMP-aligned project management systems to deliver large-scale website rebuilds and multi-channel campaigns. We’ve increased organic admissions and scaled our digital footprint with discipline and creativity.I’m a hands-on servant leader. I can write a headline, optimize a funnel, or map out and execute a complex project. But more importantly, I build teams where people can grow, contribute, and take ownership of outcomes.Open to learning about opportunities where strategy, leadership, and execution meet—especially in digital-first, customer-focused environments.

Experience

1. Senior Manager, Lifecycle Marketing

   TruGreen

   Aug 2025 — Present · Franklin, TN, US

Education

• Lipscomb University

  Bachelor of Arts in Communication, Public Relations

Skills

• Account Management
• Copy Editing
• Marketing
• Public Relations
• Basic Css
• Mobile Website Design
• E-Newsletter Design
• Healthcare
• Digital Marketing
• Online Marketing
• Customer Service
• SEO
• Online Listings Management
• Digital Media
• Basic Html
• Web Content
• Online Advertising
• Sem
• Event Planning
• Marketing Communications
• Facebook
• SEO Copywriting
• Dudamobile
• Content Strategy
• Marketing Strategy
• B2b
• Direct Marketing
• Product Education
• Search Engine Optimization (SEO)
• Social Media
• Copywriting
• Powerpoint
• Communication
• Photoshop
• Social Networking
• Social Media Marketing
• Blogging
• Research
• Wordpress
• Sales