Joe Borak

About Joe Borak

Dreams may seem impossible at first, but when we summon the will, they become inevitable-Christopher Reeve* Results-driven executive with a proven ability to revitalize underperforming business verticals and drive sustained revenue growth. Transformational leader, elevating and maturing teams, and building sophisticated infrastructure that propels organizational and employee growth. Catalyzes operational efficiencies, influencing employees at all levels and offering hands-on oversight. Adept at securing major clients, penetrating high-growth industries—including building construction, energy, EV & automotive, aerospace, medical-on- body, and industrial manufacturing. Aligns sales, marketing, product innovation, and operations to accelerate growth, optimize profitability, and strengthen market positioning.* Acumen for omnichannel creation, execution, and management in retail, manufacturing, big box, web, online, and e-commerce sectors and segments. Leverages data-driven insights, CRM optimization, and precision forecasting to outperform the competition. Led the development of visionary product platforms that position customers as market leaders. Builds well-trained teams that execute with speed and precision. Adept in developing, implementing and executing dynamic pricing strategies.Areas of Expertise:* Sales Leadership & Go-to-Market Strategies* Omnichannel Selling & Management* Brand Value Management* Value Proposition, Creation, Execution, & Oversight* Pricing Strategy, Development & Direction* Tiered Pricing Leadership* P&L Total Management & Ownership* Operations Oversight* B2B & B2C* Green Belt Initiatives* Wholesale Distribution Experience* Profit Center Location Management* Warehouse Management* Regional Sales Management* Cost Reduction/Savings, Efficiencies & Execution* Pricing Structure Implementation & Oversight* Revenue Growth & Optimization Selected Career Achievements:* Achieved double-digit sales growth for 13 consecutive years and enhanced contribution margin by 18% through the successful turnaround and expansion of product lines, including penetration into eight new sales channels.* Directed sales and profitability initiatives across 15 Midwest states for leading flooring adhesives and concrete sealers manufacturers, optimizing market penetration and revenue performance through tailored strategies.* 8 Years Experience in Wholesale Distribution as Profit Center Location Manager, Warehouse Manager, and Regional Sales Manager.

Experience

1. Senior Vice President

   Novagard

   Jul 2022 — Present · Cleveland, OH, US

   Established a new business vertical, transforming it from an undefined concept into a strategic growth driver with full P&L accountability across sales, manufacturing, and operations. Directed operations-manufacturing oversight, ensuring scalability and efficiency while driving profitability. Leveraged Big Box experience, including product launch and pricing strategies, to accelerate market penetration.Designed and executed an omni-channel management strategy, balancing e-commerce, retail, and distribution channels to maximize reach and revenue. Advanced brand value management by differentiating offerings beyond industry norms and positioning customers as market leaders in aerospace, EV, and medical wearables. Expanded innovative approaches across all verticals through targeted channel management, specialized marketing, and a dedicated sales force, driving sustainable revenue growth and competitive advantage.

Education

• Hiram College

  Bachelor of Arts - BA, Business Administration and Management, General

Skills

• Channel Creation & Growth
• Marketing Strategy
• Client Engagement
• Policy Development
• Account Management
• Turnaround Management
• Partnership & Alliance Development
• Product Development
• Mentoring
• Research and Development (R&D)
• Market Research
• Contract Negotiation
• Selling
• Product Management
• Organizational Leadership
• Budget Management
• Talent Development
• Business Strategy
• Vendor Management
• Business Planning
• Key Account Management
• Contract Negotiations
• Program Development
• Team Building
• Employee Recruitment
• Strategic Planning
• Coaching
• Customer Relations
• Sales Management
• C-Level Relations
• Sales Closing
• Marketing
• Performance Management
• Negotiation
• Trade Shows
• Cost Controls
• Product Launches
• Product Planning & Design
• New Business Development
• Business Optimization