Joe Amoruso
Director, Us Marketing @bioMérieux
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WORK HISTORY
Director, Us Marketing @bioMérieux
Lead US Commercial Marketing for the Molecular Diagnostics franchise:•Oversee the strategy, development and execution of marketing initiatives.•Accountable for achieving annual revenue and profit targets.•Develop an appropriate targeting strategy and holistic communication plans.•Own annualized marketing plans and associated budgets for Molecular franchise. •Develop customer case studies, clinical/economic proof-points, sales collateral and training materials.•Gain deep customer insights to serve as a molecular expert on customer targets. •Define metrics and appropriate processes to track ROI for marketing initiatives. • Lead the development of a world-class marketing organization – building a high-performance team, marketing processes, and marketing outcomes.
EDUCATION
Bucknell University
B.S.
SKILLS
ABOUT JOE AMORUSO
Currently leading the commercial marketing activities for the North America organization at Biomerieux, managing nearly $2B in annual customer revenues. With more than 25 years of experience in marketing and business development, I have a proven track record of driving growth and innovation for diverse and complex portfolios of products and services.My core competencies include portfolio management, demand generation, strategic planning, and commercial effectiveness. I leverage my expertise in product development, launch, and lifecycle management to create and execute omnichannel campaigns, customer engagement strategies, sales enablement tools, and product branding and messaging. I also collaborate with cross-functional teams, key strategic accounts, and external partners to deliver exceptional customer value and satisfaction. My mission is to empower healthcare professionals and patients with accurate, accessible, and actionable diagnostic information that improves health outcomes and quality of life.
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