Joe Abella
Senior strategic integrated marketer defining brand objectives, developing strategies, and aligning them to the success metrics that matter.
- Role
- SVP, Group Director, Experience Planning at Biolumina
- Location
- Oak Park, IL, US
- LinkedIn followers
- 500 followers
About Joe Abella
Strategic integrated marketer with over 24 years experience in marketing across the consumer lifecycle, addressing attitude and behavior change objectives for diverse industries including CPG, aerospace, pharma/healthcare, retail, financial services, and telecom. Bringing passion and creativity to the industry, working behind the scenes on creative products, optimizing data driven advertising programs, emerging digital marketing strategies and insight driven marketing efforts. Proven effectiveness at providing constructs to organize business development initiatives, marketing strategies, and communications objectives into focused plans leading to leveraged integrated marketing channels.
Experience
SVP, Group Director, Experience Planning
Sep 2021 — Present
Education
Indiana University Bloomington
BS
1991 — 1995
Skills
- Interactive Marketing
- Online Marketing
- Crm
- Motorcycling
- Social Media Marketing
- Creative Strategy
- Fishing
- Strategy
- Craft Beer
- Digital Media
- Mobile Marketing
- Integrated Marketing
- Digital Strategy
- Leadership
- Digital Marketing
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