Jody Wasbro
Brand & Experience Strategy Executive
- Role
- SVP Strategy & Experience Design at WD Partners
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Jody Wasbro
OverviewMarketing professional with experience in retail, pharma, and consumer goods. Strong leadership skills and problem solving. Adept in uncovering specific consumer needs and motivations and translating findings into strategic brand-building initiatives. Experience encompasses US, Canada and Western Europe marketing strategies.Specialties: Brand Strategy, Shopper Marketing, Category Management & Sales Strategy, New Product Development, Licensing, Market Research, Advertising and Promotions, Digital & Social Media
Experience
SVP Strategy & Experience Design
Jul 2018 — Present · Columbus, OH, US
Education
Fordham Gabelli School of Business
MBA, Marketing Management
Middlebury College
Italian Language and Literature
The Ohio State University
Bachelor of Arts in Journalism, Majors: Advertising, Italian language
Skills
- Strategy
- Consumer Insight
- Fmcg
- Product Launch
- Brand Development
- Segmentation
- Market Research
- Integrated Marketing
- Customer Insight
- Marketing
- Management
- Digital Marketing
- Marketing Communications
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Trade Marketing
- Consumer Products
- Product Innovation
- Shopper Marketing
- Social Media
- Marketing Management
- Market Analysis
- Competitive Analysis
- Leadership
- Marketing Research
- Strategic Planning
- Product Management
- Analytics
- Brand Equity
- Product Development
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