Jody Rutledge
Marketing and Pursuit Strategy Lead @PCL Construction
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WORK HISTORY
Marketing and Pursuit Strategy Lead @PCL Construction
Support strategic pursuit planning and marketing leadership for complex infrastructure and capital project opportunities. Partner with executive leadership, technical teams, and external collaborators to position the organization competitively and deliver integrated pursuit strategies for large-scale design-build, progressive design-build, and construction management procurements.Key contributions include:• Guide pursuit strategy for complex capital projects ranging from to more than $2 billion, aligning technical teams, estimating, operations, and marketing resources around clear win strategies.• Structure and lead proposal development for RFQs, RFPs, and progressive procurement processes, establishing pursuit roadmaps, responsibility matrices, and coordinated content development across multidisciplinary teams.• Translate complex technical and construction solutions into compelling value propositions that resonate with owners and evaluation teams.• Strengthen proposal systems, content libraries, and knowledge management practices to support more consistent and efficient pursuit delivery.• Integrate AI-enabled tools and structured workflows to improve proposal development efficiency, collaboration, and response quality.• Facilitate collaboration between marketing, estimating, operations, and external consultants to ensure pricing strategy, technical solutions, and project delivery approaches are reflected in pursuit messaging.• Mentor marketing and proposal team members, supporting the development of strong pursuit practices and high-performing teams.
EDUCATION
University of Manitoba - Faculty of Architecture
Master of Landscape Architecture
University of Manitoba
Manitoba Arborist License Certification
The University of Winnipeg
Bachelor of Science (B.Sc.)
SKILLS
ABOUT JODY RUTLEDGE
I lead marketing, communications, and pursuit strategy delivering complex capital projects across North America. With more than 15 years of experience in the construction and infrastructure sector, I position to win through integrated marketing, relationship building, and proposal leadership.My work focuses on aligning technical expertise and strategic messaging to strengthen competitive positioning and drive growth. I lead pursuit strategies for projects ranging from to more than $2 billion across design-build, progressive design-build, public-private partnership, and construction management delivery models.Beyond individual pursuits, I build systems and teams to compete more effectively. This includes developing proposal operations, implementing AI-enabled tools and knowledge systems, modernizing workflows, and mentoring high-performing teams capable of managing complex pursuits at scale.I work to strengthen brand visibility, and translate technical capability into value for clients and communities. My approach blends data-driven insight, strategic storytelling, and collaborative leadership to deliver measurable results.I hold a Master’s degree and remain committed to continuous learning, innovation, and building marketing and pursuit functions that support long-term organizational success.Key Areas of Expertise- Pursuit Strategy and Major Capital Projects- Marketing Leadership in Construction and Infrastructure- Design-Build, Progressive Design-Build, and CMAR Delivery- Proposal Operations and Systems Development- AI-Enabled Marketing and Knowledge Management- Business Development and Market Positioning
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