Jody Pacitti

About Jody Pacitti

Creative, results-driven marketing and events professional with:• Extensive range of business-to-business marketing program management experience.• Expertise in marketing communications, event marketing, demand generation, and field support for Fortune 500 companies.• Fifteen years of experience leading cross-functional teams in creating successful events.• History of successfully creating effective marketing campaigns and lead generation programs.Specialties: Event management, marketing management, promotions, field marketing, demand generation, webinars and marketing campaigns.

Experience

1. Ultrasound Clinical Services Event Manager

   Philips

   Jan 2012 — Present · Seattle, WA, US

   Lead and execute technology events for physicians and ultrasound professionals throughout the United States. • Responsible for all aspects of event management, including strategic planning, venue sourcing, contract negotiation, vendor management, budget creation and ROI tracking.• Manage all logistics for numerous simultaneous events – speaker management, attendee registration and travel arrangements, food and beverage, audio visual and staffing requirements.• Drive cost-saving initiatives with vendors, resulting in 22% year-over-year event expense reduction.• Initiate process improvements for operations team that enable consistent application of best practices.• Responsible for pre- and post-event customer email communications. Collaborate with technical program managers and marketing team on equipment and collateral needs for each event.

Education

• Binghamton University

  BA

Skills

• Strategy
• Saas
• Marketing Communications
• Online Marketing
• Event Management
• Integrated Marketing
• Program Management
• Webinars
• Product Management
• Marketing
• Budgets
• Management
• Team Building
• Sales Operations
• Salesforce.com
• Email Marketing
• Project Management
• Lead Generation