Jody A. Puckett

WORK HISTORY

EDUCATION

ABOUT JODY A. PUCKETT

Career Profile Trusted senior executive with extensive experience in strategic marketing, healthcare operations, and public relations management. Proven success in customer-centric program development, focusing on key stakeholder engagement and omni-channel communications in multi-unit organizations. Strengths include detail-orientated focus, high emotional intelligence, and the ability to bring structure and clarity to complex issues. Leadership Expertise•Translating business strategy, industry dynamics and company performance into clear, compelling narratives for all stakeholders to include investors, partners, patients, members, and media. •Proven architect of strategic narratives that align with business goals and resonate across stakeholder groups. Trusted partners to CEOs and executive teams with the ability to shape content, coach and deliver.•Crisis management for entire enterprise and individually branded practices; including the development of a comprehensive reputation management program and service recovery program. •Strategic marketing leadership for the nation’s largest dental support organization with 1500+ individually branded dental practices across 38 states with a $70+ million annual budget. •Team building of a highly successful, field-integrated, 45+ member team, including marketing managers, graphic designers, patient communication managers, and social media managers.•Strategic communication development to include brand awareness campaign, value proposition development, and implementation of multi-channel marketing plans. •Regulatory-compliant program development for Social Accountability, Patient Experience, Mission Integration and Risk & Safety/Emergency Preparedness; including management of incident command. •Strategic planning and implementation of Facility Master Plan;$20 million MOB construction project. •Executive hospital leadership for 16 clinical and non-clinical hospital departments.•Stakeholder relationship management with physicians, employees, donors, board of directors, board of trustees, General Council, Advisory Councils, and public health agencies. •Change management efforts executing highly effective, scalable marketing/communication strategy for 200+ newly affiliated doctors. •Team engagement deploying best practices for team member recruitment, orientation, training, coaching strategies, and continuous performance improvement efforts.•Patient experience multi-year, culture-focused strategic initiatives encompassing employee and physician engagement principles.