Jody Kavett Schultz
Associate Director, Strategic Analytics @Team One
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WORK HISTORY
Associate Director, Strategic Analytics @Team One
Playa Vista, CA, US
Spearheaded end-to-end audience research, analytics, and insights for world-class brands including Lexus (US & Mexico), The RealReal, The Ritz-Carlton, Dom Pérignon, KB Home, Chateau Ste. Michelle, and Barclays. • Designed and delivered custom quantitative and qualitative studies (segmentation, exploratory research, brand positioning & tracking, customer journey mapping, and creative testing) from brief through executive presentation • Translated complex data into clear, human-centered insights that inform brand, creative, media, and CRM strategy • Partnered closely with senior stakeholders to guide strategic decision-making across domestic and international markets • Acted as the voice of the consumer, synthesizing multiple data sources into actionable recommendations
EDUCATION
University of California, Los Angeles
Institute of Advanced Advertising Studies (IAAS)
University of Michigan
BA
ABOUT JODY KAVETT SCHULTZ
People fascinate me, and I want to get inside their heads. I am driven by the Whys and believe you can always dig deeper. My curiosity and passion for understanding a person’s actions, personality, and motivations has fueled me throughout my entire life.As a psychology-loving empath, I’ve been studying people for the last 15 years in my career spanning consumer and audience insights, market research, and advertising strategy. I am obsessed with learning how people interact with brands and products, how their decisions are made, and how they perceive themselves through their purchases. Finding that golden insight simply thrills me, and once I learn what truly makes a consumer tick, I represent their voice in everything I do. My New York upbringing has made me a direct communicator and efficient worker, as well as a bagel fanatic and pizza carbs.) From a project’s start to completion, I am detail-oriented and thorough, and I stand up for what I think is right - especially if I’ve got the data to back me up-‘Strengths Finder’ top strengths: Empathy, Positivity, Woo, Connectedness, Developer.Nutshell Jody: loves bright colors, making you laugh, and revering Conan O’Brien
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