Jody Hall

Experience

1. Founder & CEO

   Wunderground

   Mar 2021 — Present

   Wunderground is here! For the past 2 years, I\'ve been working on this idea, business, raise, team and launch. We\'re taking coffee, the most enjoyed beverage in the world, and making it better to make us all feel better. We\'re adding super efficacious adaptogenic mushrooms to coffee. These mushrooms have been used in Eastern cultures for thousands of years. The West is waking up to the benefits of these superfoods. Benefits include brain clarity and focus, emotional health and calm, and immunity. Our big aim was to make this taste amazing as taste is the achilles heel of this category. We\'ve cracked the code on taste thanks to our incredible team (many from my old days at Starbucks). I\'m bringing back the band of sorts, working with such a stellar team of people who are all entrepreneurs and experts in their field - from coffee, to plant milks, to ready-to-drink beverages to DTC/Amazon expertise, retail experience, etc. We worked with Cal McAllistair on the brand with an intent to break the mold a bit as we\'re a digitally native brand and product. Mostly, I\'m excited for you to try these products and hear how you feel after a week or so.