Jody Driver
Marketing Specialist Advisor at FedEx Advertising
- Role
- Marketing Specialist Advisor at FedEx
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Jody Driver
Results-oriented Marketing professional with successful Fortune 100 marketing track record. Specialties- Digital Marketing - Integrated Cross-Channel Marketing - YouTube Platform Management - YouTube True View Advertising - Video Content Creation and Management - Social Media Campaigns and Analytics - Agency management - Creative Advertising - B2B Marketing - Event Marketing
Experience
Marketing Specialist Advisor
Apr 2011 — Present · Memphis, TN, US
Support major FedEx Advertising and Social Media initiatives including National Advertising, Go to Market, Sponsorship and Corporate Communication campaigns. Responsible for managing integrated campaigns from creative brief through production and execution to ensure timely and cost effective delivery of marketing assets that support FedEx business objectives. Evaluate and leverage emerging digital and social marketing platforms to ensure optimal customer messaging and campaign executions. Provide day-to-day direction to agencies for projects. Manage assigned media and production budgets and serve as a liaison between various marketing agencies.
Education
Rhodes College
B.A., Business/Marketing
1980 — 1984
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