Jo di Stasi
Brand & Marketing Leader | 360° Integrated Campaigns | Omnichannel Strategy | Content & Brand Storytelling
- Role
- Senior Executive Brand and Marketing Consultant at La Mer
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jo di Stasi
I am a highly accomplished, creative, and solutions-oriented marketing strategist with 20+ years of experience in orchestrating and implementing integrated marketing strategies and campaigns across all channels to drive brand heat, traffic, and growth. Adept at leveraging digital and traditional marketing channels that generate demand, drive loyalty, and deliver measurable results. Proven success in building and leading high-performing global teams while fostering collaboration within both startup and established companies across Luxury, Fashion, Beauty, Retail, and CPG. As a leader, I excel at building, training, and optimizing the performance of skilled marketing teams, that exceed organizational expectations. My focus is on promoting best practices, innovation, professional development, and collaboration as keys to my teams achieving sustained excellence and producing the highest quality deliverables. Strengths include: Senior-Level Leadership Global Brand Management Brand Marketing Program & Project Management Strategic Planning & Analysis Integrated Marketing Strategies Competitive Intelligence 360-Degree Marketing Campaigns Marketing Communications Campaign Management Strategic Partnerships Customer Engagement Budgeting & Cost Control Team Building & Leadership Cross-Functional Collaboration Creative Problem-Solving
Experience
Senior Executive Brand and Marketing Consultant
Feb 2020 — Present · New York, NY, US
Currently: La Mer, CX (Apr 2022 - present) Client portfolio includes Calvin Klein, Nespresso USA, Tiffany & Co, Hayden Girls and Eric Javits among others. As a consultant, I help design and execute omnichannel brand strategies, GTM plans and 360 integrated marketing campaigns and content that drive brand outreach and engagement for both startups and existing companies.
Education
London Metropolitan University
Advanced Diploma (CAM), Marketing Communications
University of Warwick
Bachelor of Arts (Honors), Italian & European Literature
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