Jodi Koch
Marketing, Strategy, Communications and Public Relations Leader
- Role
- Director of Marketing and Communications at Tulsa Symphony Orchestra
- Location
- Tulsa, OK, US
- LinkedIn followers
- 500 followers
About Jodi Koch
Results-driven, bold, former news reporter with 18 years in strategic director roles with…
Experience
Director of Marketing and Communications
Dec 2023 — Present · Tulsa, OK, US
Develop marketing objectives, strategies, initiatives while sourcing data to deliver symphony’s strategic long-term and annual objectives. Advise and collaborate with Marketing Committee and Board of Directors to develop comprehensive marketing plan and implementation focusing on rebranding, and new audience pipeline initiatives. Direct and implement all social media creative and marketing strategies. Formulate all external and internal communication plans to ensure consistency of on-brand messaging while serving as symphony spokesperson. Developed robust photo/video library to use for rebranding and promotional purposes. Work with varied in/external departments including the Tulsa Performing Arts Center to assist in operational improvements and efficiencies for concerts and patrons. • Rebranded orchestra with new logo, brand guides, and creative design for its (3) concert series.• Restructured and implemented new pricing model-first in five years, which created new package offerings resulting in a 3-5% average ticket/package price increase that yielded a 27% sales increase over prior YTD.• Deployed new media mix including video/digital media channels that resulted in capturing a 34% increase in new ticket sales in key demographic categories.• Launched rebranded website with new eCommerce channels that yielded a $25k influx of new revenue while improving UX and SEO.
Education
Kutztown University of Pennsylvania
Bachelor of Science (B.S.), Broadcast Journalism
DeSales University
MBA, Marketing
2002 — 2004
Skills
- Advertising
- Public Relations
- Media Relations
- Social Media
- Strategic Planning
- Content Development
- Press Releases
- Radio
- Brand Development
- Editing
- Sales
- Marketing Communications
- Leadership
- Television
- Business Development
- Brand Management
- Strategy
- Marketing
- Nonprofits
- SEO
- Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.