Jodi-Kay Edwards

About Jodi-Kay Edwards

With over a decade of experience in brand strategy and content marketing,(this starts…

Experience

1. Brand & Content Marketing Manager

   Acquisition.com

   Jul 2022 — Present · Dallas, TX, US

   Secured and executed marketing contracts with brands like Microsoft, various celebrity brands and SMEs delivering multi-channel campaigns that increased brand visibility and engagement. Marketing Execution-Create and deliver content for a variety of digital channels such as social media, email marketing campaigns, websites, digital downloads, blogs, videos, advertising-Adhere to brand guidelines to ensure that messaging is consistent with company guidelines across all relevant touch points-Coordinate aspects of social media production such as storyboard preparation, campaign concepts, presentations, video and photo editing and influencer/talent management-Ensure seamless coordination with internal teams and external partners-Conduct A/B testing for various campaign elements to optimize performance.Brand Development & Partnerships-Leading, creating, and delivering differentiated messaging and compelling content to communicate value to audience segments-Identify strategic partnership opportunities aligned with brand values for CEO to land speaking opportunities, press and podcast interviews-Develop co-branded campaigns to enhance brand visibility and reach-Measure the impact of partnerships on brand equity and adjust strategies accordingly-Regularly communicate with graphic designer team to develop supporting visuals.Vendor Coordination-Collaborate and communicate with agencies as well as contractors for the execution of specific marketing initiatives-Regularly evaluate vendor performance and explore optimization opportunities.Cross-Functional Marketing Strategies-Facilitate cross-functional collaboration between marketing, sales, and product teams-Enabling sales with the sales team throughout the different stages of the customer journeyCampaign Optimization-Conduct post-campaign analyses to identify successes and areas for improvement-Iterate on campaign strategies based on KPIs and dashboard data for continuous optimization.

Education

• St. Norbert College

  Bachelor of Business Administration (BBA), General Management (Human Resources Concentration)

  2007 — 2011

Skills

• Hris
• HR Policies
• Critical Thinking
• Process Improvement
• Management
• Data Entry
• Interviews
• Leadership
• Research
• Employment Law
• Interviewing
• Talent Acquisition
• Social Media
• Background Checks
• Human Resources
• Event Planning
• Onboarding
• Microsoft Office
• Sales
• Recruiting
• Fmla
• Personnel Management
• Job Posting
• Hiring
• Telecommunications
• Typing
• Cold Calling
• Employee Benefits
• Human Resources Information Systems (Hris)
• Social Networking
• Policy
• Sourcing
• Training
• Employee Relations
• Applicant Tracking Systems
• Customer Service
• Contract Recruitment
• Employee Engagement