Jodi Hamm

About Jodi Hamm

I thrive on change. Thinking beyond today and putting possibilities into action. With more than two decades of award-winning marketing communications experience, I can help advance an organization’s brand. Beginning with your business objectives and target audiences in mind, I’m able to develop multifaceted communications strategies—across multiple channels—that move individuals from interest to engagement. And, I excel at creatively turning complex content into digestible, memorable and engaging stories understood by lay audiences. Here are a few of my career highlights: • Developing the strategy and leading the effort to build employee brand ambassadors • Being an integral member of the team that secured $224 million in federal funding to construct new research laboratories at the Pacific Northwest National Laboratory and the Washington State University Tri-Cities branch campus. This complex project was recognized by Department of Energy Secretary Chu, and the communications and outreach plan was among those categories judged. • Promoting PNNL’s national and homeland security research following the 9-11 tragedy and completely developing the first communications manager position to work with this business line. • Managing communications and outreach efforts for the first-ever government-industry partnership with the American Textile industry. A few of my skills include: • Marketing Communications planning, management, execution and measurement. • Advertising campaign management—creative concepts through execution and measurement. • Web and digital communications. • Video interviewing, scripting, editing and production.

Experience

1. Sr Marketing Communications Professional, Technology Deployment & Outreach

   Pacific Northwest National Laboratory

   Apr 2017 — Present · WA, US

   Nearly every day, I team with commercialization managers to develop marketing communications strategies that promote and generate awareness of hundreds of technologies that can literally change industry. Research at PNNL often results in intellectual property available for licensing that spans nearly every U.S. market. These B2B outreach strategies include every facet of product marketing—from social media, Reddit AMAs, inbound email campaigns, and websites to traditional media outreach, marketing materials, and industry-focused events. I led the development of a strategy to turn our antiquated website of available technologies into our primary hub of information that will help facilitate lead generation. Migration to a responsive design that will also capture conversions on the page will be completed by the end of 2020.

Education

• Brown Institute

  Technical

  1984 — 1984

• Washington State University

  BA

  1982 — 1987