Jodi Forslund
Luxury & Lifestyle | Commercial Strategist
- Role
- Corporate Director of Sales at Virgin Hotels Collection
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jodi Forslund
Accomplished executive with 20+ years experience selling and marketing independent luxury, lifestyle and branded hotels and resorts with expertise including new builds, pre-opening, and transitions. Forward-thinking lifestyle marketer; entrepreneurial with a collaborative style. Recognized for building high performing sales & marketing teams with the skill to differentiate themselves from their luxury competitive set. Proven ability in the creation and execution of commercial planning to deliver solid performance outcomes for ownership.Core Competencies include: Brand Management, Strategic Partnerships, CRM, Digital Marketing, Public Relations and Social Media Strategy, Distribution, Account Management, Business Development, Sales Deployment and Accountability.
Experience
Corporate Director of Sales
Jun 2022 — Present · Miami, FL, US
Education
University of Washington
BA
Skills
- Hospitality Management
- Resorts
- Restaurants
- Team Leadership
- Contract Negotiation
- Trade Shows
- Hospitality
- New Business Development
- Sales & Marketing Leadership
- Sales Management
- Negotiation
- Hiring
- Restaurant Management
- Budgeting
- Forecasting
- Corporate Events
- Contract Negotiations
- Sales&Marketing
- Budgets
- Account Management
- Revenue Analysis
- Team Building
- Strategic Planning
- Leadership
- Marketing
- Budget Management
- Public Relations
- Income Statement
- Banquets
- Online Marketing
- Hotel Management
- Luxury
- Social Media Marketing
- Promotions
- Sales
- Business Development
- Marketing Strategy
- Digital Marketing
- Hotels
- Pre-Opening
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