Jodi Florence
- Role
- Sr Manager, Consulting Delivery Services for Marketo Engage & Marketo Measure at Adobe
- Location
- Decatur, GA, US
- LinkedIn followers
- 500 followers
About Jodi Florence
B2B revenue focused marketer with experience in building effective marketing strategies…
Experience
Sr Manager, Consulting Delivery Services for Marketo Engage & Marketo Measure
Mar 2014 — Present
Manager, Consulting Delivery Services (20••••23) Principal Consultant (20••••18) Lead Consultant and Team Lead (20••••16) Sr. Business Consultant (2014)- Lead the global implementation of marketing automation for enterprise clients including Fortune 50 and 500 organizations - Serve as solution architect on integration projects to define data connection points between Marketo, CRM systems and Launchpoint partners - Lead Center of Excellence workshops which help clients to define the organizational structure and governance model for using Marketo including defining the best practices to address scalability and improve efficiency - Facilitate onsite workshops for Discovery, Scoring, Lead Management, Nurturing and Reporting - Work with clients to strategically define multi-channel campaigns and execute go-to-market activities in Marketo - Subject matter expert for Web Personalization, Nurturing, Revenue Lifecycle Models, Reporting, and Deliverability - Define and maintain consulting best practices for both delivery services and product use - Mentor consulting team members and onboard new hires - Develop and maintain training courses for consultants to achieve subject matter expert status on product functionality and delivery approach - Regular contributor to Marketo whisperer blog and marketing nation community - Received peer nominated Star on Fire company award in less than a year of employment
Education
Mary Baldwin University
Bachelor of Arts, Communications
1988 — 1992
Skills
- Marketing Communications
- Sales Support & Training
- Marketo
- Business-to-Business (B2b)
- B2b
- Marketing Strategy
- Creative Writing
- Advertising
- Lead Generation
- Salesforce.com
- Marketing Automation
- Strategic Planning
- Marketing
- SEO
- Corporate Communications
- Start-Ups
- Product Marketing
- Marketing Management
- Crm
- Social Media
- Saas
- Demand Generation
- Technical Writing
- Customer Relationship Management (Crm)
- Lead Nurturing
- Public Relations
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