Jodie Osborne

About Jodie Osborne

I’m a marketing and business executive with a proven track record in driving global growth, elevating brands, and leading high-performance teams.I specialize in go-to-market strategy, full-funnel marketing strategy and campaigns, product marketing, subscriber growth, monetization strategy, customer value proposition development, strategic partnerships, and the creation of new business and revenue streams.My work sits at the convergence of media, technology, and content, with a history of delivering results at companies including Warner Bros. Discovery, HBO Max (now Max), The Wall Street Journal, NewsCorp, and Westpac. I have particular expertise in driving global subscriber growth across multiple platforms and channels, leading initiatives across the Americas, EMEA, LATAM, APAC, and Oceania to align brand, product, and digital strategy for growth, expansion, and commercial impact.With a strong commercial mindset and ability to translate data into a clear narrative and vision, I excel at navigating complex challenges with clear strategy, cross-functional execution, and a focus on sustainable growth. I lead with authenticity, curiosity, and bold thinking. My philosophy: be authentic, get curious, be daring, and have fun.

Experience

1. Vice President, Global Marketing & Operations- Streaming

   Warner Bros. Discovery

   Dec 2021 — Present · Los Angeles, CA, US

   Drive scale, monetization, global market expansion, and operational excellence for Warner Bros Discovery. global streaming product subscriptions- Oversight across the America\'s, EMEA, LATAM and APAC markets - Lead strategic planning and go-to-market execution for major global initiatives and projects. Building cohesive GTM strategies across acquisition, media, engagement, retention, monetization, merchandising, product, streaming and linear marketing, brand, social and partnerships- Work with executives, cross-functional teams and partners to refine concepts and bring them to fruition- Formulate and drive new customer proposition strategies to enhance market offerings and define revenue and packaging strategies- Develop global monetization and discount strategies and execute promotions in retail and partnerships (including acquisition and activation plans)- Define and lead full-funnel marketing campaigns to deliver growth and revenue objectives- Seek new propositions and packaging strategies to continue to grow global subscriptions and penetrate new audiences and retain customers

Skills

• Event Management
• Direct Sales
• Team Leadership
• Sales
• Blogging
• Lead Generation
• Performance Management
• Crm
• Marketing Management
• Social Media Marketing
• Customer Relationship Management (Crm)
• Public Speaking
• Internal & External Communications
• Social Media
• Budgets
• Marketing Budget Management
• Account Management
• Marketing Communications
• Marketing
• B2b
• Client Relationship Management
• Customer Service
• Social Networking
• Business Planning
• Online Marketing
• Ses
• Market Research
• Personal Training
• Management
• Integrated Marketing
• Advertising
• User Experience
• Content Strategy
• Online Content Creation
• Marketing Strategy
• SEO
• Business Development
• Digital Marketing
• Communications
• Internal Communications