Jodie Johnson

About Jodie Johnson

As Senior Director of Marketing & Communications at First Business Bank, I lead a dynamic marketing team that functions as an internal agency for 15 business lines. My role involves developing and implementing brand strategies, coordinating marketing communications, directing campaigns, and overseeing communication channels, while fostering collaboration with company leadership. With a deep focus on marketing strategy, brand development, and effective corporate communications, I aim to amplify the distinctive value and expertise of First Business Bank. By leveraging skills in digital marketing, Google Analytics, and Google Ads, I ensure data-driven decisions that align marketing efforts with organizational goals. My mission is to deliver impactful campaigns that enhance brand relevance and support business growth.

Experience

1. Senior Director of Marketing & Communications

   First Business Bank

   Dec 2019 — Present · Madison, WI, US

   I lead the First Business Bank marketing team, which serves as an internal marketing agency for 16 lines of business operating under the First Business Bank brand. My responsibilities include developing the First Business Bank brand strategy, coordinating marketing communication strategies for each line of business, directing marketing campaigns; overseeing communication channel strategies, leading marketing department staff, and collaborating with company leadership.

Education

• Wisconsin School of Business

  BS, Double Major: Marketing & Management

  1993 — 1997

• Edgewood University

  MBA, MBA

  2003 — 2005

Skills

• Social Media
• SEO
• Advertising
• Brand Management
• Marketing Strategy
• Marketing Communications
• Public Relations
• Marketing
• Brand Development
• B2b