Jodie Jackson

About Jodie Jackson

I’m a driven, optimistic, entrepreneurial-minded, customer-centric ecommerce and digital product marketing leader who loves turning complex ideas into clear, actionable strategies that drive real growth. My experience spans product positioning and go-to-market strategy, site merchandising, customer experience, conversion rate optimization, and campaign activation; always grounded in a deep understanding of the customer journey.What energizes me most is leading people. I build and support high-performing teams by bringing clarity to ambiguity, aligning around shared goals, and creating environments where people feel trusted and empowered to do their best work. I enjoy working at the intersection of strategy, execution, and people leadership, where thoughtful planning meets hands-on delivery.I’m deeply data-driven, but never data-cold. I use AI-enabled tools, experimentation, personalization, first-party data, and strong measurement and governance practices to help teams move faster, make smarter decisions, and continuously improve—without losing sight of the human experience behind the numbers.Whether I’m supporting product launches, refining messaging and differentiation, optimizing the e-commerce funnel, or strengthening marketing operations and data governance, my focus is always the same: deliver measurable impact, build scalable systems, and help people grow along the way.A few career highlights I am proud of-Selected to help build and lead Target’s first international in-store marketing execution team-Increased team engagement scores by 25% through people-first leadership during periods of significant change-Supported 25 team members into new roles within six months during a global restructure, prioritizing growth, retention, and trust-Delivered $250K+ in annual savings by optimizing vendor ecosystems, improving content governance, and sunsetting low-value contractsI am a trusted partner across ecommerce, AI-enabled marketing operations, data governance, and cross-functional execution. I’m passionate about building environments where teams feel inspired, supported, and excited to contribute. I thrive in fast-moving, entrepreneurial e-commerce organizations where curiosity, collaboration, and strong execution are valued as much as results. Open to people leadership roles in:Ecommerce & Digital Product Marketing • Digital Ecommerce Strategy • Marketing Operations • AI-Enabled Marketing EnablementLet’s connect if you’re building teams that value smart strategy, strong governance, and human-centered leadership.

Experience

1. Director of Retail and Ecommerce

   Mayflower Distributing Company

   Feb 2026 — Present

Education

• St. Olaf College

  Bachelor of Arts (B.A.), Sociology and Anthropology, Management Studies

Skills

• Marketing
• Inventory Management
• Coaching
• Project Planning
• Leadership
• Time Management
• Problem Solving
• Microsoft Office
• Management
• Cross-Functional Team Leadership
• Professional Mentoring
• Project Management
• New Item Launches
• Digital Strategy
• Cross-Functional Collaborations
• Apparel
• Merchandising
• Team Leadership
• Retail
• Critical Thinking
• Process Improvement
• Change Management
• Talent Management
• In-Store Marketing