Jodie Heginbotham
Company Director Owner @The Practical Planning Company
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WORK HISTORY
Company Director Owner @The Practical Planning Company
Castle Donington, GB
As director and co-founder of The Practical Planning Company, I’ve transformed a start-up into a thriving architectural design firm, driving consistent growth and operational success over five years. Highlights include- Commercial innovation: Achieved profitability within the first year, sustaining growth through strategic expansion into new regions and maintaining high client satisfaction- PR, marketing, and SEO leadership: Designed and implemented targeted strategies that increased web traffic by 71% and reduced marketing costs by 60% in just 12 months, contributing to strong business development- Award-winning excellence: Secured multiple industry awards, demonstrating a commitment to quality and innovation- Entrepreneurial leadership: Oversee all aspects of the business, from financial management to client relations, showcasing adaptability, strategic thinking, and a dedication to delivering exceptional service.This role has allowed me to combine my expertise in communications with business acumen, ensuring The Practical Planning Company remains competitive and community-focused.
EDUCATION
Nottingham Trent University
Master of Arts (MA)
University of Leeds
BA (Hons)
Nottingham Trent University
NCTJ Diploma in Journalism
Cambridge Marketing College
CIPR Professional PR Diploma
SKILLS
ABOUT JODIE HEGINBOTHAM
As a communications professional, entrepreneur and educator with experience in media, PR…
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