Jodie Becker
Event Director Production and Operations Lead @Max Events
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WORK HISTORY
Event Director Production and Operations Lead @Max Events
CA
Self employed event strategist, bringing over 15 years of experience to events in the GTA. Toronto’s Festival of Beer (April 2017 - August 2024)*Lead all production and operational elements of the festival, managing a budget of over $1M.*Oversee all elements of human resources for festival execution. Electric Autonomy Canada (September 2023 – Present)*Producer of all EA Canada Shows including the annual Electric Vehicle Innovation & Technology conference, and the EV & Charging Expo. Royal Agricultural Winter Fair (October 2018 – Present)*Oversee all elements of fair operations overnight, in the role of Night Manager.Rose Picnic (April 2023 – July 2023)*Led all operational and F&B elements of this festival at HotelX TorontoJLM Strategic Marketing (April 2022 – July 2023)*Acted as Event Director for two large client activations at both the Collision Conference and Elevate Tech Festival.JK Productions (May 2016 – November 2016)*Supported the execution of the Canadian Olympic Committee’s Athlete Send-Off Beach Party at Woodbine Beach and acted as Stage Manager for Toronto’s Oktoberfest.
EDUCATION
Yorkville University
Master of Arts - MA, Counseling Psychology
Canadian Mental Health Association
Mental Health First Aid
Langara College
Diploma, Recreation Management
Royal Roads University
BCOMM, Management
Canadian Association of Fitness Professionals
Personal Training Specialist
SKILLS
ABOUT JODIE BECKER
As the founder of Max Events, I’ve spent nearly two decades leading the production of large-scale festivals, conferences, trade shows, and experiential campaigns. My approach is rooted in trust, transparency, and operational clarity - whether I’m working with long-time clients or collaborating with new partners to bring their vision to life.Alongside my love for high-impact production, I’ve always been drawn to the human side of work - the the people and the stories behind the scenes.That calling led me to pursue my Master\'s in Psychology, and in 2025 I launched my own therapy practice: Between Tides. I currently offer accessible, sliding scale therapy for individuals navigating stress, burnout, and big life transitions, all while completing the final stage of my clinical training.Today, I work across two spaces:Max Events, where I lead a small but mighty team serving high-performing organizations and associations.Between Tides Therapy, where I support professionals and purpose-driven individuals looking for grounded, values-based mental health care.If you\'re looking for an event producer who leads with integrity - or a therapist who understands the high-pressure world you live in - I’d love to connect!
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