Jodie Perry
Founder Director @Collab
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WORK HISTORY
Founder Director @Collab
Birmingham, GB
CREATIVE. MEDIA. MARKETING. SOLUTIONS. Founded in 2018 in the heart of Birmingham’s independent and creative quarter, Collab. is a unique boutique media first, marketing & comms agency that specialises in helping brands intelligently and creatively connect with their customers. Made up of exceptional raw talent, we’re an open and honest start up that’s built on a foundation of strong morals which ensures client values are always at the core of everything we do. Our goal is to take things to the next level, deliver work we’re really proud of and give back to the community which we hold so dear in our hearts.Responsibilities and Achievements: • Collaboratively create and develop solutions that cut through the sh*t and help brands become the most supreme, clean, lean, kick-ass, influential machines they’re destined to be• Work, sit, run, laugh, eat (a bit) and drink (a lot) with clients to understand the brand and where their mind is at. Pulled from the heart of Birmingham\'s independent creative hub, our talented team works with clients to help deliver strategic media, marketing, creative and event solutions/campaigns to suit• Freelance media & marketing consultant, content/copy writer (since February 2012)• Create engaging and structured content, strategies and communications based on client briefacross multimedia platforms i.e. new and existing websites, email, press releases, social media collateral etc, which have featured in print and online• Experience working with clients within the legal, events, fashion, music, and beauty industries
EDUCATION
Cwmcarn High School & Sixth Form
A-level Law, French, Geography, GCSE's English, Maths, Science, French, Media, Geography, P.E
CIM | The Chartered Institute of Marketing
Diploma in Professional Marketing, Level 6 (Degree Equiv), Strategic Marketing, Mastering Metrics, Digital Strategy
SKILLS
ABOUT JODIE PERRY
I’m a Growth & Media Strategy Director with 19+ years’ experience shaping full-funnel marketing and growth strategies across brand, performance and data-led channels.My work sits at the intersection of:• Growth & media strategy• Brand-led demand creation and performance marketing• Data, measurement and attribution frameworks• Commercial modelling (ROI, LTV, sustainable growth)• Senior stakeholder and team leadershipI specialise in designing integrated growth frameworks that connect awareness and prospecting with conversion and long-term customer value. My approach is grounded in data, experimentation and responsible use of technology, ensuring marketing investment delivers meaningful commercial impact rather than short-term wins.Across my career, I’ve partnered closely with Brand, Product, Data and Commercial teams to translate business objectives into scalable go-to-market and growth strategies. I’ve led large multi-disciplinary teams, restructured functions for performance, and delivered measurable results including multi-million-pound revenue growth and profitability improvements for both challenger brands and established organisations.I’m particularly motivated by opportunities in: FinTech • HealthTech • ESG-forward businesses • Digital platforms, where trust, regulation, and customer experience play a central role in growth.Always open to conversations about growth, strategy and innovation in purpose-led and technology-driven organisations.
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