Jodie Howard

About Jodie Howard

I’ve always been drawn to where innovation meets insight, creating ideas inside brands and now uncovering the consumer truths that bring them to life.For 15+ years, I led innovation and brand marketing across CPG, spanning food and personal care, building ideas from the ground up, leading teams, and turning consumer needs into products people actually love. That experience taught me that great innovation doesn’t start with ideas, it starts with understanding people.Now, as Sr. Director of Strategy & Insights at Insomnia Insights, I’m on the other side of the table, helping purpose-led brands turn research into clarity and action. From decoding consumer behavior to shaping brand strategy and innovation pipelines, I love connecting the dots between what people feel and what brands create.Expertise includes:• Consumer & market research (Qualitative + Quantitative)• Brand & equity strategy• Concept testing & storytelling• Trend tracking & foresight• Ideation & facilitation workshops

Experience

1. Sr Director, Strategy & Insights

   Insomnia Insights

   Mar 2025 — Present

   At Insomnia Insights, we are dedicated to empowering emerging brands through tailored consumer insights and creative collaboration. Our focus is on providing fractional support designed to meet the unique needs of growing businesses. Here\'s how we help our clients thrive:Fractional Consumer Insights Support: We deliver strategic consumer insights on a fractional basis, allowing brands to access high-quality research and analysis without the commitment to a full-time team. This flexible approach ensures resources are maximized and insights are actionable.Customized Research for Emerging Brands: Our research services are specifically designed to cater to the dynamic demands of emerging brands. We provide the right-sized research solutions that fit the scale and pace of growing businesses, helping them to understand market trends and consumer behavior effectively.Ideation Design and Facilitation: We excel at guiding brands through the ideation process, offering expert design and facilitation services. Our approach encourages innovation and creative problem-solving, ensuring brands can develop impactful ideas and strategies that resonate with their target audience.

Education

• University of Maine

  Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication

  1990 — 1994

Skills

• Online Advertising
• Management
• Blogging
• Lead Generation
• Marketing
• Retail
• Marketing Management
• Social Media Marketing
• Marketing Communications
• Market Research
• Public Relations
• Social Media
• Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Advertising