Jodi Phillips

WORK HISTORY

EDUCATION

SKILLS

ABOUT JODI PHILLIPS

I pride myself in being a hard-working, solutions-driven brand and marketing professional with 20+ years experience in marketing and leadership, strategic marketing campaign development, and diverse team & department collaboration. I thrive in collaborative team environments and believe that strong relationships, continued learning and development, accountability to myself and others, decision making with integrity and customers’ experiences are the keys to success. My years in a variety of industries has given me a range of knowledge and skills to meet organizational goals and drive impactful results.My skill sets and knowledge excel in the following areas: • B2B/B2C marketing campaign strategy and execution (digital and traditional)• Customer Segmentation and audience identification• Brand awareness marketing development and execution• Recruitment marketing strategies, communication and execution• Website strategy, end-to-end website implementation, content creation, and maintenance• Cross-functional team project management • Leadership training and skills across team coaching, personal growth, and career development• Strong written and verbal communication • Creative oversight for cohesive branding • Customer loyalty results analysis for improved Customer Experiences (CX) • Customer experience and loyalty process improvement • CRM (Customer Relationship Management) implementation, training, client analysis, and reporting• Retail customer experience improvement strategy and project management• Budget development and management