Jodi Morrison
- Role
- Group Manager, Creative Production Asset Management at Starbucks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jodi Morrison
Creative Services, Marketing Operations and Advertising Leader with experience managing…
Experience
Group Manager, Creative Production Asset Management
Jan 2019 — Present
Develop and manage teams specializing in all aspects of Photography & Video Production, Post-Production, Visual Communications and Digital Asset Management (DAM) Lead team of producers and production artists managing photography production for marketing, social media and corporate communications campaigns. Emphasis on establishing high-level best practices, cross-functional and artist/agency relationship management, team and employee development. Process improvements and efficiencies have led to $2million savings annually in photography expenses. Lead team focusing on Usability for company Digital Asset Management. Emphasis on Asset Workflow, Governance, Taxonomy, User Experience and Content Curation Partner with Marketing Technology to develop strategic and tactical plans for asset workflow integration with other enterprise content management tools
Skills
- Marketing Communications
- Art
- Illustration
- Team Building
- Concept Development
- Creative Strategy
- Packaging
- Adobe Creative Suite
- Photography
- Advertising
- Brand Development
- Digital Photography
- Resource Management
- Image Editing
- Visual Merchandising
- Mac
- Fashion
- Marketing
- Creative Direction
- Brand Expression
- Image Manipulation
- Photos
- Art Direction
- Production Managment
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