Jochen Eckert

Scientific Advisor @Horizon

Wiesbaden, DE

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Jun 2023 — Present

Scientific Advisor @Horizon

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Mainz, DE

EDUCATION

2000 — 2005

Goethe University Frankfurt

Diploma; equiv. Master, Business Administration; Business Administration; Marketing/E-commerce and

2006 — 2009

Goethe University Frankfurt

PhD, Marketing

SKILLS

Marketing StrategyInternational MarketingTeam ManagementMarketingStrategyE-CommerceEmail MarketingDigital StrategySearch Engine Marketing (Sem)Digital MarketingAnalysisCustomer Relationship Management (Crm)AnalyticsBusiness StrategyManagementData AnalysisStrategic PartnershipsIntegrated MarketingLeadershipCrmOnline AdvertisingSemSEOLoyalty ProgramsCustomer AcquisitionProject ManagementOnline Marketing

ABOUT JOCHEN ECKERT

Seasoned quantitative marketer, lecturer and researcher with a strong expertise in demand generation, customer acquisition & retention. Highly skilled in generating insights and turning them into actionable and scalable strategies and plans. Experienced team leader with ability to motivate and engage staff across all organizational levels. Passionate about teaching, research and shaping the future of higher education through digital tools for blended, face to face and pure digital teaching experiences. More than 15 years in Marketing across “Tech” (eBay, Uber & indeed), Telco (Deutsche Telekom), Payments (Webtrade) and academia (University of Frankfurt/Germany, UTS/Australia & RheinMain University of Applied Science). Currently Professor for Quantitative Marketing and Data Science at RheinMain University of Applied Science in Wiesbaden, Germany.

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